{"id":868,"date":"2025-04-03T10:38:02","date_gmt":"2025-04-03T10:38:02","guid":{"rendered":"https:\/\/www.giuliascaladesign.com\/showroom\/?page_id=868"},"modified":"2026-05-12T06:16:55","modified_gmt":"2026-05-12T06:16:55","slug":"osca","status":"publish","type":"page","link":"https:\/\/www.giuliascaladesign.com\/showroom\/osca\/","title":{"rendered":"OSCA"},"content":{"rendered":"\n
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O.S.C.A.<\/h2>\n\n\n\n

Proposal of Brand extension<\/h2>\n\n\n\n

The course focused on developing a brand extension proposal for a company selected by the professors, exploring the strategic and creative processes involved in expanding a brand\u2019s product offering. <\/h2>\n\n\n\n
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* Photographs supplied by O.S.C.A<\/h2>\n\n\n\n
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The project covered every stage, from strategy and organization to product
design and market introduction. In addition to the product concept,
we developed a launch strategy and outlined future growth opportunities,
reflecting the growing relevance of value-driven brand extensions in today\u2019s market.<\/h2>\n\n\n\n
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After an in-depth analysis of the brand, two core values emerged: heritage<\/em>, a legacy of technical mastery that fuels innovation, and the romantic journey<\/em>, a vision that celebrates travel as a transformative, emotional experience. This vision positions O.S.C.A not just as a brand of precision and performance but as one that embraces the emotional and inspirational aspects of exploration.<\/h2>\n\n\n\n
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Recently, O.S.C.A has undertaken a rebranding strategy focused on creating
apparel and accessories designed for classic car events (presented at the Millemiglia event in 2023).
This initiative aims to revive the brand\u2019s timeless elegance and vintage style,
celebrating its rich heritage. Building on this vision, the brand extension proposal 
is rooted in the same principles\u2014style, heritage, and the romantic journey\u2014reinforcing
O.S.C.A\u2019s identity while expanding its presence in new product categories.<\/h2>\n\n\n\n

* Photo link: https:\/\/www.italianedacorsa.it\/wp-content\/uploads\/2023\/07\/Mille-Miglia-2023-O.S.C.A.-MT4-Siluro.jpg<\/h2>\n\n\n\n
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The brand extension proposal is inspired by the desire to merge romanticism, vintage style, and elegance into a single product\u2014resulting in a collection of branded silk foulards.
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A symbol of timeless femininity, the foulard has long been associated with the allure
of traveling in a classic convertible, evoking the dream of a sophisticated, carefree adventure.
More than just a stylish detail, the foulard is both functional and iconic, embodying elegance
and refinement. Its resurgence in recent years has reaffirmed its status as a versatile and
essential accessory, effortlessly elevating any look. By reinterpreting this classic piece
through O.S.C.A\u2019s heritage and identity, the collection pays homage to the brand\u2019s rich past
while embracing contemporary fashion trends.<\/h2>\n\n\n\n
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* Photo link: https:\/\/www.italianedacorsa.it\/wp-content\/uploads\/2023\/07\/Mille-Miglia-2023-O.S.C.A.-MT4-Siluro.jpg<\/h2>\n\n\n\n
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Herm\u00e8s was among the first luxury brands to bring the foulard back into the spotlight, solidifying its status as a timeless fashion staple.<\/h2>\n\n\n\n
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The maison even created a dedicated guidebook, showcasing different ways
to style the accessory based on outfits and moods. With its vibrant patterns
and diverse graphics, the foulard has become a versatile statement piece, effortlessly
blending tradition and modernity.This makes it the perfect product to revitalize the O.S.C.A 
brand with minimal investment. By embracing this trend, the brand can reintroduce its heritage
through a stylish, recognizable, and accessible accessory that resonates with both classic car
enthusiasts and fashion-conscious consumers.<\/h2>\n\n\n\n
<\/div>\n\n\n\n

As part of the project, a series of foulard designs 
were created, drawing inspiration from vintage silk
scarves and their timeless appeal. <\/h2>\n\n\n\n
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These graphics were carefully developed to reflect O.S.C.A\u2019s identity, incorporating
key elements such as the brand\u2019s logo, signature color palette, and the world of vintage cars.
Each design pays homage to the brand\u2019s heritage while maintaining
a sophisticated and contemporary aesthetic.
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back to portfolio<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O.S.C.A. Proposal of Brand extension The course focused on developing a brand extension proposal for a company selected by the professors, exploring the strategic and creative processes involved in expanding a brand\u2019s product offering. * Photographs supplied by O.S.C.A The project covered every stage, from strategy and organization to product design and market introduction. In addition to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-868","page","type-page","status-publish","hentry"],"yoast_head":"\nOSCA - Proposal of Brand extension<\/title>\n<meta name=\"description\" content=\"Proposal of Brand extension based on heritage and the\u00a0romantic journey and focusing on creating apparel and accessories designed for classic car events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.giuliascaladesign.com\/showroom\/osca\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OSCA - Proposal of Brand extension\" \/>\n<meta property=\"og:description\" content=\"Proposal of Brand extension based on heritage and the\u00a0romantic journey and focusing on creating apparel and accessories designed for classic car events.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.giuliascaladesign.com\/showroom\/osca\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T06:16:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.giuliascaladesign.com\/showroom\/wp-content\/uploads\/2025\/04\/immagine_1-edited-1-e1760877294837-1024x626.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.giuliascaladesign.com\/showroom\/osca\/\",\"url\":\"https:\/\/www.giuliascaladesign.com\/showroom\/osca\/\",\"name\":\"OSCA - 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